SONO Belle Bali Legian Opens a New Chapter for Legian's Beachfront Icon


SONO Hotels & Resorts Asia launches its nature-led lifestyle brand in Indonesia for the first time, unveiling a fully reimagined beachfront resort in Legian with a new all-day dining restaurant, a revamped kids' club, refreshed wellness experiences, local Bali brand partnerships and a dedicated hotel app, with further openings to follow over the coming months.



LEGIAN, BALI, SEPTEMBER 1, 2026 — SONO Hotels & Resorts Asia today announced the launch of SONO Belle Bali Legian, opening September 1, 2026 on Legian's beachfront at the site previously known as Away Bali Legian Camakila. The launch introduces the SONO Belle brand to Indonesia for the first time, bringing its nature-led lifestyle positioning to the destination through a full reimagining of the resort's dining, wellness and guest experience, as part of SONO's growing portfolio in Southeast Asia.


Located between Legian Beach and the district's shopping and entertainment strip, the 117-room resort has been part of the Legian beachfront hospitality scene, operating as Away Bali Legian Camakila since 2019.


The property joined the SONO Hotels & Resorts Asia portfolio in October last year, and its launch as SONO Belle reflects the company's strategy of consolidating properties under owned, purpose-built brand concepts as it expands its footprint across Southeast Asia.


“The introduction of SONO Belle reflects our commitment to building a stronger, more unified brand portfolio. It is a key step in the presence of SONO Hotels & Resorts Asia as we continue to elevate the guest experience across our destinations,” said Jihong An, Senior Vice President of SONO Hotels & Resorts Asia.


“SONO Belle Bali Legian represents the next chapter for our Indonesia portfolio, and there is no better place to launch it than Legian. This property has been part of the beachfront community for years, and SONO Belle transforms it into a refined lifestyle destination inspired by Bali's natural beauty. Through refreshed interiors, warm natural textures, and thoughtfully curated guest experiences, SONO Belle Bali Legian reflects our vision of contemporary hospitality with a genuine sense of place,” said Evan Burns, Area Vice President Indonesia, SONO Hotels & Resorts Asia.


A Nature-Led Lifestyle Concept, Reimagined for Bali

SONO Belle is a nature-led lifestyle brand within the SONO portfolio, blending contemporary design with a strong connection to place. The brand includes 9 established properties in South Korea and Vietnam. 

SONO Belle Bali Legian is the brand's first property in Indonesia, translating that nature-led philosophy to a beachfront setting between Legian Beach and Seminyak, drawing on Bali's surf coastline to root the brand's design language in the destination itself.


A Reimagined Guest Experience

Along the shores of Legian Beach, the transformation extends far beyond a new name. At the heart of the reimagined resort is Chef's Table, a new all-day Western dining concept set in a relaxed poolside setting with sweeping views. The menu is built around quality ingredients, approachable flavours and thoughtful presentation, suited to everything from a casual lunch to a relaxed dinner, and designed to capture Bali's laid-back, social lifestyle.


The resort's wellness offering has also been reimagined, with a refreshed spa experience built around relaxation and recovery. Head-to-toe treatments, from massages to manicures and pedicures, create a complete wellness journey centred on calm, comfort and restorative moments, complementing SONO Belle's nature-led, premium lifestyle positioning and giving couples, individuals and families an additional touchpoint to unwind.


Two local Bali brand partnerships further shape the guest experience. Sensatia Botanicals has created a signature SONO Belle scent, woven into selected guest touchpoints across the resort to build a distinctive and memorable sense of place, inspired by natural, locally rooted ingredients. Guests can also enjoy complimentary poolside coffee from Tanamera Coffee, featuring premium Indonesian specialty beans, adding a casual, lifestyle-driven touch to the pool experience and reflecting SONO Belle's commitment to quality and local connection.


The resort's kids' club has also been reimagined as The Playroom, a fresh, playful and nature-inspired space designed for a younger audience. Safe and comfortable, it gives children a place to play, create, explore and discover, with a modern, premium feel designed to engage younger guests, rounding out a family-friendly experience aligned with the refreshed SONO Belle concept.

Every detail reflects the SONO Belle philosophy, where authentic local connections, effortless comfort, and thoughtfully curated experiences create a stay that feels both elevated and deeply personal.


What's New and What's Coming

A new chapter is taking shape at the resort, with further additions arriving over the coming months, including:


Authentic Korean Menu: Crafted in collaboration with authentic Korean chefs, an approachable menu and desserts are designed to offer.


Modern Indonesian Restaurant: refined Indonesian flavours with a fresh, contemporary approach.


Rooftop Spa: a peaceful new setting for treatments and recovery above the resort.


Swim Up Pool Bar: drinks, cocktails and light bites straight from the pool.


Wellness Zone: a dedicated space for movement, fitness and wellbeing.


Grab & Go Lobby Bar: quality coffee, juices and quick bites for guests on the move.


SONO App: 24-hour access to hotel information, dining, experiences and guest services from a phone.

Further updates will follow as the resort's transformation continues.


About SONO Hotels & Resorts Asia

SONO Hotels & Resorts Asia is a global hotel management company wholly owned by SONO International, one of South Korea’s leading hospitality groups, renowned for its scale, regional expertise, and innovation-driven approach. Backed by SONO International’s portfolio of over 14,500 operating rooms in 7 countries worldwide, the group operates across South Korea, the United States, France, and key Asian markets, including Thailand, Indonesia, Japan and Vietnam. Beyond hospitality, SONO also owns Trinity Airways, further strengthening the group’s integrated travel and tourism ecosystem. Currently, SONO Hotels & Resorts Asia manages 17 hotels in Thailand, Indonesia, Japan and Vietnam, and it is poised for accelerated growth, with more than 13 additional properties in its development pipeline across Asia by 2029. Leveraging the strength and resources of SONO International, the company delivers comprehensive, end-to-end hotel development services, ranging from project sourcing and strategic planning to design and construction support, as well as pre-opening and long-term hotel operations.

www.sonohotelsresortsasia.com



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