SONO Hotels & Resorts Asia Signs HMA for SONO Moon Bali Seminyak

SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with PT Drupadi Management for SONO Moon Bali Seminyak, a 225-room urban lifestyle hotel in the heart of one of Bali’s most established tourism destinations.


The agreement marks the introduction of the SONO Moon brand to Bali and another step in SONO Hotels & Resorts Asia’s continued expansion in Indonesia. The existing hotel will be repositioned under the SONO Moon brand and is targeted to open in the first quarter of 2027.


Jihong An, Senior Vice President, SONO Hotels & Resorts Asia, said: “Indonesia is an important growth market for SONO, and Bali continues to be one of the region’s strongest international destinations. With SONO Moon Bali Seminyak, we are bringing together a strong location, an established hotel asset and a brand that fits today’s travelers’ lifestyles and the way they experience destinations such as Seminyak. Our focus is not simply to increase the number of hotels, but to work with the right partners and the right properties where SONO’s brands, international network and wider ecosystem can create sustainable demand and long-term value for mutual growth.”


Located in central Seminyak, the hotel is within easy reach of the area’s beaches, restaurants, cafés, and shopping, providing a convenient base for guests to experience one of Bali’s most dynamic destinations.


With 225 rooms, SONO Moon Bali Seminyak will feature two swimming pools, a gym, spa, kids’ club, meeting facilities and all-day dining. As part of the repositioning, selected existing spaces will be reimagined and enhanced with new lifestyle and commercial offerings, creating more opportunities for guests and visitors to connect, socialize and experience the destination.

Herry Budiman, President Director of PT Drupadi Management, said: “Bali continues to evolve as a global lifestyle destination, and we believe the hotel has significant potential for its next chapter. SONO Moon is a strong fit for both the property and Seminyak, bringing a contemporary lifestyle identity while allowing us to build on the hotel’s established location and facilities. We look forward to working with SONO Hotels & Resorts Asia to strengthen the property’s market position and create long-term value through this partnership.”


The repositioning will introduce a fresher, more contemporary and experience-driven identity, combining modern comfort with opportunities for guests to discover Seminyak’s local food, culture, creative communities and entertainment.


Evan Burns, Area Vice President – Indonesia, SONO Hotels & Resorts Asia, added: “Seminyak already has such a strong identity, and we want SONO Moon to connect guests naturally with what is around them; the food, culture, neighborhoods and energy that make this part of Bali distinctive. At the same time, the repositioning gives us the opportunity to strengthen the hotel’s product and commercial positioning for its next phase.”


About SONO Hotels & Resorts Asia

SONO Hotels & Resorts Asia is a global hotel management company wholly owned by SONO Trinity Group, one of South Korea’s leading hospitality groups, renowned for its scale, regional expertise, and innovation-driven approach. Backed by SONO’s portfolio of over 14,500 operating rooms in 7 countries worldwide, the group operates across South Korea, the United States, France, and key Asia markets including Thailand, Indonesia, Japan and Vietnam. Beyond hospitality, SONO also owns Trinity Airways, a fast-growing airline that further strengthens the group’s integrated travel and tourism ecosystem. Currently, SONO Hotels & Resorts Asia manages 17 hotels in Thailand, Indonesia and Japan and is poised for accelerated growth, with more than 13 additional properties in its development pipeline across Asia by 2029. Leveraging the strength and resources of SONO International, the company delivers comprehensive, end-to-end hotel development services, ranging from project sourcing and strategic planning to design and construction support, as well as pre-opening and long-term hotel operations. https://www.sonohotelsresortsasia.com, https://www.sonohotelsresorts.com


SHARE TO..