SONO Hotels & Resorts Asia Signs SONO Belle Hanoi Old Quarter
SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with Binh Minh Urban Construction Investment., JSC for SONO Belle Hanoi Old Quarter, marking the brand’s first city hotel in Vietnam’s capital and reinforcing its growing presence in the country.
“Hanoi’s Old Quarter represents the cultural heart of Vietnam’s capital, where history and contemporary lifestyle meet. Partnering with SONO Hotels & Resorts allows us to introduce a distinctive hotel that reflects the spirit of the neighborhood while delivering the quality and hospitality standards of the SONO brand. We believe SONO Belle Hanoi Old Quarter will become a compelling new destination for travellers exploring this remarkable city,”
said the property owner.
Hotel Exterior
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Jihong An, Senior Vice President – Asia, SONO Hotels & Resorts Asia, added: “We are honored to collaborate with Binh Minh Urban Construction Investment., JSC to bring SONO Belle Hanoi Old Quarter to life in such an iconic location. Hanoi is one of Asia’s most culturally rich capitals and an increasingly important destination for international travellers. This project reflects the trust our partners place in the SONO brand and supports our strategy to expand our hospitality footprint across key destinations in Asia.”
Located approximately 40 minutes from Noi Bai International Airport, SONO Belle Hanoi Old Quarter will offer convenient access for both international and regional travellers while providing an intimate gateway to the city’s heritage, culture, and evolving lifestyle scene.
With its nature-led urban lifestyle concept and prime address, the hotel is positioned to become a distinctive addition to Hanoi’s hospitality landscape and a new flagship destination for the SONO Belle brand in Vietnam.
About SONO Hotels & Resorts Asia
SONO Hotels & Resorts Asia is a global hotel management company wholly owned by SONO International, one of South Korea’s leading hospitality groups, renowned for its scale, regional expertise, and innovation-driven approach. Backed by SONO International’s portfolio of over 14,500 operating rooms in 7 countries worldwide, the group operates across South Korea, the United States, France, and key Asia markets including Thailand, Indonesia, Japan and Vietnam. Beyond hospitality, SONO also owns T’way Air, a fast-growing airline that further strengthens the group’s integrated travel and tourism ecosystem. Currently, SONO Hotels & Resorts Asia manages 16 hotels in Thailand and Indonesia and is poised for accelerated growth, with more than 12 additional properties in its development pipeline across Asia by 2029. Leveraging the strength and resources of SONO International, the company delivers comprehensive, end-to-end hotel development services—ranging from project sourcing and strategic planning to design and construction support, as well as pre-opening and long-term hotel operations.
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