SONO Hotels & Resorts Asia Signs SONO Felice Bali Canggu, Expanding Lifestyle Portfolio in Indonesia


SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with PT Nelayan Development SPV for SONO Felice Bali Canggu, a 90-room upper upscale lifestyle hotel set to open in July 2028. The signing marks another strategic step in SONO’s expansion across Indonesia, reinforcing its focus on high-potential destinations in Southeast Asia.

 

Located on Jalan Nelayan, just minutes from Batu Bolong Beach, the hotel sits in the heart of Canggu—one of Bali’s most sought-after lifestyle destinations, known for its surf culture, creative energy, and vibrant dining scene.

 

SONO Felice Bali Canggu is envisioned as a modern residential-hospitality hybrid, designed to cater to both short-term and extended stays. The concept reflects growing demand for flexible, design-led accommodation, appealing to digital nomads and a new generation of global travellers.

 

SONO Felice is a premium lifestyle brand offering residential-style stays defined by elegance, comfort, and a refined way of life. Marking its first entry into Bali, the brand brings a distinctive approach to one of Asia’s most dynamic lifestyle destinations.



Hotel Exterior

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Jihong An, Senior Vice President – Asia of SONO Hotels & Resorts Asia, said “Our expansion strategy is grounded in long-term fundamentals and strong destination potential. Canggu represents one of the most compelling lifestyle markets in the region, and this hotel reflects our focus on aligning product, location, and partner vision to deliver sustainable performance.”

 

The project will feature four architecturally distinct buildings inspired by Water, Fire, Air, and Earth, creating a strong design identity. Guests can expect ocean views, rooftop dining, and personalized services including private butler offerings.

 

“Canggu continues to evolve as one of Bali’s most desirable destinations. With SONO Hotels & Resorts Asia, we have a partner who understands how to translate this into a distinctive hospitality concept,” commented Ahti Khiili, President Director of PT Nelayan Development SPV.




Reflecting the shift towards more flexible and lifestyle-led travel, SONO Felice Bali Canggu is designed to offer a seamless balance between design, comfort, and connection to the destination.

 

Evan Burns, Area Vice President – Indonesia of SONO Hotels & Resorts Asia, added “This project is designed for how people travel today; flexible, design-focused, and connected to the destination, while staying true to the energy of Canggu.”

 

With its prime location and clear positioning, SONO Felice Bali Canggu is set to become a strong addition to Bali’s upper upscale hospitality segment.

 

About SONO Hotels & Resorts Asia

SONO Hotels & Resorts Asia is a global hotel management company wholly owned by SONO International, one of South Korea’s leading hospitality groups, renowned for its scale, regional expertise, and innovation-driven approach. Backed by SONO International’s portfolio of over 14,500 operating rooms in 7 countries worldwide, the group operates across South Korea, the United States, France, and key Asia markets including Thailand, Indonesia, Japan and Vietnam. Beyond hospitality, SONO also owns Trinity Airways, a fast-growing airline that further strengthens the group’s integrated travel and tourism ecosystem. Currently, SONO Hotels & Resorts Asia manages 16 hotels in Thailand and Indonesia and is poised for accelerated growth, with more than 13 additional properties in its development pipeline across Asia by 2029. Leveraging the strength and resources of SONO International, the company delivers comprehensive, end-to-end hotel development services—ranging from project sourcing and strategic planning to design and construction support, as well as pre-opening and long-term hotel operations.

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