Hey Wanderlusters, are you looking for a new adventure?


CATCH UP!
Vol.13 2022

The Winter (or Summer for those Down Under) holiday season is drawing near. 


For our Bangkok fans itching for a 'quick and easy fix', you can be partying and playing in your own private pool villa at Itz Time Hua Hin in just under three hours. 


Our international wanderlusters will simply love our Hello Vacay promotion for the ultimate vacation in Thailand, Indonesia, or Japan! Dust off the passport and revel in our unique and fun-filled holiday destinations. Wanderslusters, with their heart set on a seaside retreat, may find the Beach House Legian Bali hard to beat.


Read on to fulfil your yearnings and learn more about the upcoming International Chefs Day.

Here are some irresistible and tantalising choices to indulge your desires.

Wanna party? Raz it up at Itz Time Hua Hin


Seriously, our pool villas were specially designed for party razzle-dazzle. But do you really need a reason to eat, drink and be merry?


Having a birthday bash? A year-end shebang? Some sneaky romantic canoodling? School's out, and wanna play? Or 'Girls just want to have fun', as Cyndi Lauper sings.


Our one and two-bedroom villas are perfect for couples and small gatherings. The two levels villas have a self-contained kitchen, cushy lounging areas, and a chic contemporary ambience. Outdoors, the refreshing swimming pool and lush green walls provide privacy, intimacy and a natural vibe.

Are you looking for the ultimate party pad? Playful, Joyful and Blissful Villas are spacious with three bedrooms and a bubbling jacuzzi, big enough for the whole party. You can even add more bubbles - not champagne, but soapy bubbles. The large swimming pool is a favourite for cooling off and playing silly games like pool noodle relays, pool volleyball or the old favourite Marco Polo. 


Each villa has its own kitchen. BYO drinks so you can party on and snacks for grazing when you're hungry. Or order the crowd-pleasing Succulent Seafood BBQ featuring freshly caught seafood, tender meats and other treats. 


Do you want us to take care of everything for you? Our culinary team can create a deliciously tailored menu, take care of decorations, and provide music and entertainment to keep you razzing the day and night. Hankering for Karaoke? Just ask!


Like a late breakfast? Itz Time Café offers all-day Breakfast and great choices of Thai and international cuisine in a casual setting. Another speciality is our Floating Afternoon Tea with savoury and sweet treats and our Yummy Floating Breakfast. 

Have you dreamt of exploring the local farms and back roads of Hua Hin by bicycle? Cycle and breathe in the fresh country air. There's even a short running track to pit yourself against your mates or family. 


Do you have a pampered pet? Bundle up their bed and treats as we welcome pets.


BOOK NOW

Hello Vacay - Fly Away as it is Time to Play


Is work distracting your next vacation musings? Stop work for a moment and muse (and read) on. International fans will love these fantastic holiday discounts as you say hello to the ultimate vacation in Thailand, Indonesia, or Japan! 


Dig out your passport, and book your flights as it's time to say Hello, Vacay.


Bali - is referred to as the 'Land of the Gods' for a good reason. 


It is graced with beautiful beaches, fabulous surfing, lush tropical mountains, gushing waterfalls, vibrant terraced rice paddies and farms, unique arts and culture and beautiful Balinese smiles. And it appeals to holiday dreamers of all ages. 


Nestle yourself into your own private pool villa at Cross Bali Breakers, close to legendary Balangan Beach. If you like to be close to a bustling shopping and entertainment strip, Away Bali Legian Camakila offers the best of both worlds. Or perhaps Tanadewa Villas & Spa Nusa Dua by Cross Collection or Tanadewa Resort and Spa Ubud by Cross Collection in the thick of the Ubud jungle.


Thailand - the Land of Smiles


Our Pattaya resorts are in more sophisticated and laid-back locations like Cross Pattaya Pratamnak, nestled in a quiet trendy green neighbourhood and just ten minutes to Central Pattaya. 

 

If you love to hang out in a big city with loads of shopping, entertainment and everything at your fingertips, you can't beat Bangkok. Both properties are on the BTS rail line, making access to attractions and activities easy as.

 

Are you pondering a more cultural experience? We have three great hotels in Chiang Mai, including the award-winning Cross Chiang Mai Riverside. Another is close to the famous Nimmanhamein Road, and the other is near Thapae Gate and a stone's throw from the Old City. 

 

Kanchanaburi is popular, especially with Aussies and Kiwis interested in delving into Hellfire Pass and Death Railway history. Cross River Kwai poised on the mighty River Kwai, is a great spot to base yourself. 

 

Japan - the Land of the Rising Sun


Awaking after its long pandemic slumber, Japan is welcoming travellers. Away Okinawa Kouri Island Resort is located on a gorgeous hillside overlooking the emerald green sea, and a mesmerising escape from everyday life.

 

So many unique and beautiful resorts to choose from. 


Here are the Hello Vacay deal dets:

 

• Hello, Vacay bookings - Get 20% Off

• The Hello Vacay offer is available only for international hotels, meaning it's not applicable in your country of residence.

• Simply login into our SONO Hotels & Resorts booking engine using your email.

• Get 20% off when staying 2 consecutive nights

• This promotion applies to all our properties in Thailand, Indonesia and Japan.


Booking period: now to 31 October 2022


Stay period: now to 31 March 2023


Choose your Dream Destination Here

WTF?

You're thinking – "Where's The Food" (WTF), right?


Nothing brings people together like good food. Families, friends and couples get together to share great food, tell stories, celebrate and have fun times. As great as Mum's cooking is, we are all more switched on to the whole food scene. 


Flick on the TV, and you'll find celebrity cooks creating mouthwatering dishes, competitions featuring chefs and home cooks, and food and travel shows. It's all about FOOD, FOOD, FOOD. Search Instagram, Tik Tok or any social media platform for cascades of photos, videos, recipes and the latest tips. 


Front and centre are the Chefs. This profession has been elevated, and so too has their imagination, flair, creativity and professionalism. We eat with our eyes; however, top chefs know it has to taste great too. It's about quality ingredients, the intrinsic combination of flavours and seasoning, the exacting science of preparation and cooking, and the dish's balance.


Nearly 20 years ago, the 20th of October was designated International Chefs Day as a way to celebrate and illuminate this noble profession. 


Chef Khem from Oxygen Dining Room at Cross Chiang Mai Riverside is the epitome of why we want to honour our Chefs. To be honest, Chef Kem is not one to extol his own virtues, but we will. Oxygen Dining Room, where he and his team's culinary skills shine, is featured in the Thailand Michelin Guide. An outstanding award and great recognition.


Let's learn more about Chef Khem.

List of Services

Chefs get their kicks by creating delicious meals, seeing the smile on a customer's face, getting awesome compliments, and being part of the kitchen family. Thank You, Chefs, and Happy International Chefs Day on 20 October. Bon Appetit.


Book your Table at Oxygen Dining Room Now

I Googled My Symptoms, and the Prescription: The Beach House Legian


Feeling a bit lethargic, tired of the daily grind? Take a moment, and imagine you are at a beautiful beach. Listen to the soothing sounds of the waves, feel the warm sun on your skin, breathe the fresh salty air, relish the gentle breeze on your body, delight in the shades of blue and turquoise, caress your feet in the sand and delight in your soaring spirits.


A sea change relaxes, rejuvenates and re-energises and is way cheaper than therapy. One such spot that ticks all the boxes is The Beach House Legian. With direct access to one of Bali's most beautiful beaches, the Beach House is a fun and hip zone, keeping you entertained throughout the day.

List of Services

The Beach House is an absolute highlight when staying with us at Away Bali Legian Camakila. However, we have much more on offer. The resort is located between Legian Beach and the bustling shopping and entertainment precinct of Seminyak and Kuta, about 10 minutes away. 


The accommodation reflects refined Balinese decor in a modern style, providing a delightful retreat. Our spacious guest rooms feature a balcony or terrace with pool or garden views and have the comfiest fine bedding and state-of-the-art entertainment system. 


Salila Spa uses ancient Indonesian techniques, from full-body scrubs to calming massages, to leave you with a feeling of inner peace.

It seems water and Bali go hand in hand. In addition to the fabulous Beach House and the infinity pool is the resort pool, where you can jump straight in from many of our rooms. Legian Beach is another option. 


Food, drink and holidays go hand in hand too. Azaa Restaurant has the yummiest and most incredible buffet breakfast, plus scrummy Balinese and international cuisine throughout the day. Room service is open 24 hours, plus the fabulous snacks and meals at the Beach House.


We've other goodies for you, like our Away Adventure Kits and Sunset Rituals. For international travellers, make sure you take advantage of the Hello Vacay promotion.


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PRESS ROOM

By Pitchaporn Kaewbootde • September 29, 2026
2026年6月1日、日本第一号ホテル SONO Moon Nagoya(ソノムーン名古屋)を開業した、SONO Hotels & Resorts Asia(ソノホテルズ&リゾーツアジア、以下SONO)。日本では珍しい韓国系のグローバルホテル運営会社で、親会社であるSONO Trinity Group(ソノトリニティグループ)はホテルのみならず、航空会社、ゴルフ場、スキー場など、幅広いホスピタリティアセットを保有しています。 昨今の日本は、東京、大阪などの大都市のみならず、全国津々浦々で新規ホテル出店、既存ホテルのリブランド、新ブランドの日本上陸が相次いでおり、各ホテルの差別化が非常に困難な状況です。 「今までにない、新しい体験を提供します」「ここにしかない、特別な時間をお楽しみください」「唯一無二のエクスペリエンスを」ー このようなキャッチコピーを使うことが憚られる。私たちのホテルが商品としているものは、本当に新しくて、特別で、唯一無二なのだろうかと、ホテル運営者として絶えず自分に問いかけています。 利益を生み出す不動産としてのホテルには、その業績の良し悪しを判断する指標が多く存在し、客室稼働率や客室平均単価といった宿泊売上に関する指標に始まり、レストラン・宴会場の客単価、営業総利益に競合他社とのパフォーマンスを比較する指標まで、あらゆる数値のトータルで「このホテルはよいホテル、悪いホテル」が決まる仕組みです。 SONOも御多分に漏れず、先述の指標を大切に日本でのホテル運営に日々精進している一方で、絶対的な数値で表すことができない、しかし本当の意味で「良いホテル」になるために不可欠な指標を重要視しています。 それは 空間の雰囲気 です。
By Pitchaporn Kaewbootde • September 4, 2026
What does the acquisition of Cross Hotels & Resorts signify for SONO Hotels & Resorts’ global and regional portfolio? The acquisition is a pivotal milestone in SONO Hotels & Resorts’ transformation into a premier Asia-Pacific hospitality brand. By integrating Cross Hotels’ strong regional footprint and operational expertise with SONO’s rich heritage in lifestyle and leisure, we are building a powerful platform for strategic expansion. This acquisition also allows us to export our unique SONO Eco-system – a holistic lifestyle model that connects every step of the guest journey. It signifies our commitment to bringing a refined, multi-dimensional hospitality experience to diverse markets across the region while establishing a robust foundation for global growth. What is your overarching business strategy for the Asia-Pacific region moving forward? Our strategy is to establish ourselves as the fastest-growing lifestyle brand in the Asia-Pacific region by building an end-to-end eco-system that connects every stage of travel. Instead of competing head-on in saturated markets, we focus on generating new market demand and creating a category of our own. Central to this strategy is our partnership with Trinity Airways. We are preparing to launch an end-to-end ecosystem with an integrated loyalty programme across aviation, hotels, and retail to seamlessly connect the entire travel journey and accelerate our growth. Which Asian countries are central to your expansion plans, and what makes these destinations particularly strategic for growth? Our agile expansion leverages hubs connected by Trinity Airways, which connects major hubs across South Korea to key destinations in Thailand, Indonesia, Japan, Vietnam, Singapore, Taiwan, and beyond. Currently, our Asia entity operates 17 hotels, with an additional 12 properties scheduled to open by 2029, bringing our total portfolio to 29 hotels and over 3,500 rooms. This represents a quarter of SONO International’s global operation of 15,000 rooms, highlighting the Asia-Pacific region as a primary growth engine. Following the launch of SONO Moon Nagoya last June, we are targeting Tokyo, Kansai, Hokkaido, and Kyushu, while pushing into emerging lifestyle destinations across Indonesia and Thailand. Key upcoming developments in Indonesia include a luxury glamping retreat on Nusa Penida, a lifestyle hotel in Seminyak, and a 2027 debut in Jakarta, while expansion in Thailand includes Pattaya, Chonburi, and Bangkok. Vietnam is our next immediate focus, debuting in Hanoi next year through local partnerships. We are also pursuing strategic entries into Singapore, Australia, and Malaysia via flexible deal structures, while keeping China and India as long-term targets once our regional foundation is fully set. In your view, how do hotel development concepts evolve across the region to keep pace with changing traveller habits and preferences? Modern travellers are seeking highly specialised, lifestyle-oriented, and emotionally fulfilling destinations. We see development concepts evolving to capture specific guest mindsets –such as the rise of wellness, bleisure, digital nomads, extended stay with edu-vacation and the booming medical tourism market in key hubs like Bangkok, as well as niche lifestyle positioning like our plant-based/vegan-concept hotel, Away Chiang Mai. At SONO, we respond to these evolving habits by curating deeply specialised experiences within our properties. A key example is SONO Pet, which redefines pet hospitality. Rather than just being pet-friendly, SONO Pet offers dedicated entire facilities where owners and their companions stay, dine, receive grooming and training, enjoy curated dog parks, and access pet lifestyle retail. By continuously adapting our concepts to modern lifestyle trends, we ensure our properties remain relevant, destination-worthy, and deeply resonant with changing guest preferences. How do you view the intensifying competition between regional hotel chains and established international brands in Asia? SONO redefines hospitality by looking beyond traditional competition. We view true luxury not through high price tags or superficial opulence, but through cherished time spent with loved ones – positioning SONO as the ultimate destination for families to connect. By integrating aviation, travel, lodging, retail, wellness, pet lifestyle, and workation into a single intuitive ecosystem, we reflect the latest hospitality trends while prioritising long-term authenticity over rapid expansion. Every experience we create serves our core vision: bringing families closer through every journey.
By Pitchaporn Kaewbootde • September 2, 2026
SONO Hotels & Resorts Asia launches its nature-led lifestyle brand in Indonesia for the first time, unveiling a fully reimagined beachfront resort in Legian with a new all-day dining restaurant, a revamped kids' club, refreshed wellness experiences, local Bali brand partnerships and a dedicated hotel app, with further openings to follow over the coming months.
By Pitchaporn Kaewbootde • August 31, 2026
 At Cross Bali Breakers, hospitality goes beyond creating memorable stays. Every day, the resort strives to make a positive impact on its people, the local community, and the environment through responsible practices and authentic Balinese hospitality.
By Pitchaporn Kaewbootde • August 31, 2026
Bangkok is a city defined by its energy, yet just beyond the skyline lies Bang Krachao , the city's green lung, where fireflies once illuminated the night. As their natural habitat continues to disappear, restoring this fragile ecosystem has become more important than ever.
By RATCHAYA TERMSILKANOK • August 21, 2026
 The company behind Cross Hotels & Resorts says its next phase of growth looks beyond Asia, with fresh Bali openings in the pipeline, including a 61-villa eco-resort on Nusa Penida, a 90-room upper upscale lifestyle hotel in Canggu, and a luxury beachfront address in Seminyak. SONO Hotels & Resorts Asia is developing a phased expansion strategy that extends beyond Asia into markets including Australia and Singapore, with China and India under longer-term consideration. It marks the company’s first public comment on its ambitions outside the region since finalizing its acquisition of Cross Hotels & Resorts from Flight Centre Travel Group last year. SONO Hotels & Resorts Asia now manages 17 operating hotels with an additional 12 in the pipeline across Thailand, Indonesia, Vietnam and Japan under SONO brands. “We are developing a phased expansion strategy that extends beyond Asia into markets such as Australia and Singapore, and from a longer-term perspective, potentially into China and India as well,” said Jihong An, Senior Vice President of SONO Hotels & Resorts Asia. The strategy comes as SONO builds out its existing portfolio. SONO Felice, a 90-room upper upscale lifestyle hotel in Canggu, is scheduled to open in 2028, while Celesta Nusa Penida by SONO Calm, a 61-villa eco-resort redefining barefoot luxury on Nusa Penida, is set to open in 2027. SONO Moon Nagoya, a 130-room hotel an eight-minute walk from Nagoya Station, opened in June 2026.
By Pitchaporn Kaewbootde • August 20, 2026
韓国を代表するホスピタリティグループ ソノインターナショナルの子会社であるグローバルホテル運営会社 ソノホテルズ&リゾーツアジアは、2026年9月18日(金)より「SONO Moon Nagoya(ソノムーン名古屋)」にて、ジャズイベント「Moon Jazz Night」を定期開催いたします。 会場となるのは、2026年6月1日に開業したSONO Moon Nagoya 1階のロビーラウンジ。スタイリッシュで居心地のよいオープンな空間が、ジャズを通じて人生に挑戦し、音楽を通じて人と人が繋がる場となります。
By Pitchaporn Kaewbootde • July 1, 2026
韓国発ライフスタイルホテルで、仕事やリラックスタイムが更に充実 韓国を代表するホスピタリティグループ ソノインターナショナルの子会社であるグローバルホテル運営会社 ソノホテルズ&リゾーツアジアは、2026年7月15日(水)より「SONO Moon Nagoya(ソノムーン名古屋)」にて、宿泊者限定ロビーラウンジの外部利用受け入れを開始いたします。 同ホテルは2026年6月1日に開業した宿泊主体型のライフスタイルホテルであり、名古屋駅から徒歩8分という利便性の高い場所に位置します。大きな窓から明るい光が差し込む1階のロビーラウンジは、スタイリッシュで居心地抜群。そこにいるだけで気分が上がる空間を、宿泊以外のゲストにも楽しんでいただけるようになります。 公式サイト:https://www.sonomoonnagoya.com/lobby-lounge
By Pitchaporn Kaewbootde • June 1, 2026
韓国を代表するホスピタリティグループ ソノインターナショナルの子会社であるグローバルホテル運営会社 ソノホテルズ&リゾーツアジアは、同社にとって日本初進出となるホテル「SONO Moon Nagoya(ソノムーン名古屋)」を本日2026年6月1日(月)に開業いたしました。 同ホテルは、国内有数のターミナル駅である名古屋駅から徒歩8分という利便性の高い場所に立地する宿泊主体型のライフスタイルホテルです。名古屋駅前の高層ビルが建ち並ぶ再開発エリアと、柳橋中央市場を中心とした長い歴史を持つ繁華街が交差する場所に位置し、都市の現代的なエネルギーと、古くから受け継がれてきた地元文化の両方を体感できるロケーションにあります。 2026年9月19日(土)~10月4日(日)の第20回アジア競技大会(2026/愛知・名古屋)、並びに10月18日(日)~10月24日(土)の愛知・名古屋アジアパラ協議大会開催を控え、国際的な注目度が高まる名古屋で、世界各国から訪れる旅行者をお迎えいたします。 公式サイト: https://www.sonomoonnagoya.com/
By Pitchaporn Kaewbootde • May 12, 2026
 韓国を代表するホスピタリティグループ ソノインターナショナルの子会社であるグローバルホテル運営会社 ソノホテルズ&リゾーツアジアは、同社にとって日本初進出となるホテル「SONO Moon Nagoya(ソノムーン名古屋)」の予約受付を開始いたしました。 同ホテルは2026年6月1日(月)の開業が決定しており、国内有数のターミナル駅である名古屋駅から徒歩8分という利便性の高い場所に立地する宿泊主体型のライフスタイルホテルです。 (URL日本語版に変更)公式サイト: www.sonomoonnagoya.com