韓国を代表するSONO Trinity Group（ソノトリニティグループ）の子会社であるグローバルホテル運営会社 SONO Hotels & Resorts Asia（ソノホテルズ＆リゾーツアジア）は、SONO Moon Nagoyaのロビーで夢の実現をサポートする「Show Your Talent プロジェクト」を始動します。 アート、音楽、写真やハンドメイド雑貨など。自分の作品を誰かに見てもらいたいけれど、自信も勇気もない。どうやって機会を作ればよいか分からない。Show Your Talentは、そんな人たちを応援するプロジェクトです。  SONO Moon Nagoya 1階の、おしゃれで開放感あふれるロビーラウンジで、コンサートや展示会、ワークショップ、ポップアップストアなど「わたしのイベント」の企画・運営をサポートします 。

SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with PT Drupadi Management for SONO Moon Bali Seminyak, a 225-room urban lifestyle hotel in the heart of one of Bali’s most established tourism destinations. The agreement marks the introduction of the SONO Moon brand to Bali and another step in SONO Hotels & Resorts Asia’s continued expansion in Indonesia. The existing hotel will be repositioned under the SONO Moon brand and is targeted to open in the first quarter of 2027. Jihong An, Senior Vice President, SONO Hotels & Resorts Asia, said: “Indonesia is an important growth market for SONO, and Bali continues to be one of the region’s strongest international destinations. With SONO Moon Bali Seminyak, we are bringing together a strong location, an established hotel asset and a brand that fits today’s travelers’ lifestyles and the way they experience destinations such as Seminyak. Our focus is not simply to increase the number of hotels, but to work with the right partners and the right properties where SONO’s brands, international network and wider ecosystem can create sustainable demand and long-term value for mutual growth.” Located in central Seminyak, the hotel is within easy reach of the area’s beaches, restaurants, cafés, and shopping, providing a convenient base for guests to experience one of Bali’s most dynamic destinations. With 225 rooms, SONO Moon Bali Seminyak will feature two swimming pools, a gym, spa, kids’ club, meeting facilities and all-day dining. As part of the repositioning, selected existing spaces will be reimagined and enhanced with new lifestyle and commercial offerings, creating more opportunities for guests and visitors to connect, socialize and experience the destination.

The hospitality group secured victory amidst its expansion in Asia with a model that brings hotels, aviation, and lifestyle businesses together. SONO Hotels & Resorts Asia received the Hospitality Expansion of the Year - Thailand honour at the Travel Daily Media Travel Trade Excellence Awards 2026 - Thailand, which recognises its growing regional hotel portfolio and integrated approach to hospitality. Following SONO International’s acquisition of Cross Hotels & Resorts from Flight Centre Travel Group, SONO Hotels & Resorts Asia has expanded into a broader Asian hotel management platform. It now operates 17 hotels, with 13 more properties in the pipeline in Thailand, Indonesia, Vietnam, and Japan. Building a wider hospitality ecosystem The group combines regional hotel management expertise with the scale of SONO International, the hospitality arm of SONO Trinity Group. The wider group operates more than 14,500 rooms in seven countries, which gives SONO Asia access to broader operational capabilities, investment resources, and international source markets. A key part of the company’s expansion strategy is the connection between hospitality and aviation. Through Trinity Airways, SONO can work across hotel demand, air connectivity, and source-market development. This creates more opportunities to bring travellers to its hotels and destinations. SONO Moon Nagoya, which opened in June 2026, is an example of this approach. It became SONO Hotels & Resorts Asia's first property in Japan and its first new opening under the SONO Asia platform. The group is also preparing to launch direct Incheon-Nagoya flights through Trinity Airways in December 2026, following its strategic partnership with aviation authorities in Nagoya. Beyond hotels and aviation, the wider SONO ecosystem includes pet-friendly resorts and pet-care services, wellness, and F&B concepts. It also has leisure assets including 63 golf holes, Ocean World water park, and Vivaldi Park winter resort, which create opportunities for cross-selling, membership engagement, and new guest experiences. The group also brings significant reach in its home market, serving visitors in Korea with over 13,000 rooms in 27 domestic sites. Globally, its portfolio has expanded into gateway markets including Washington D.C., New York, Paris, and Honolulu.  SONO Hotels & Resorts Asia's Hospitality Expansion of the Year - Thailand accolade highlights its sustained efforts to build a regional hotel management platform with local expertise and international scale. The Travel Daily Media Travel Trade Excellence Awards - Thailand recognises the pinnacle of excellence in the travel industry across Thailand. With a keen focus on honouring the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives, it aims to spotlight key players that consistently redefine industry standards and elevate customer experiences.

韓国を代表するSONO Trinity Group（ソノトリニティグループ）の子会社であるグローバルホテル運営会社 SONO Hotels & Resorts Asia（ソノホテルズ＆リゾーツアジア）と、てのひら美術館を運営する株式会社シーノ・オフィスは、2026年11月よりSONO Moon Nagoyaにて、アートを通じて人と人が繋がるイベント「アート x 粋・華・知 in 名古屋」をシリーズにて開催いたします。 日本ならではの美意識（粋）、自然からインスピレーションを得た豊かな色彩（華）、その本質を感じ取る心（知）をテーマに、イベント毎に異なるアーティストを迎え、SONO Moon Nagoyaの開放感溢れるロビーがアートと対話し、人と繋がる場所となります。

2026年6月1日、日本第一号ホテル SONO Moon Nagoya（ソノムーン名古屋）を開業した、SONO Hotels & Resorts Asia（ソノホテルズ＆リゾーツアジア、以下SONO）。日本では珍しい韓国系のグローバルホテル運営会社で、親会社であるSONO Trinity Group（ソノトリニティグループ）はホテルのみならず、航空会社、ゴルフ場、スキー場など、幅広いホスピタリティアセットを保有しています。 昨今の日本は、東京、大阪などの大都市のみならず、全国津々浦々で新規ホテル出店、既存ホテルのリブランド、新ブランドの日本上陸が相次いでおり、各ホテルの差別化が非常に困難な状況です。 「今までにない、新しい体験を提供します」「ここにしかない、特別な時間をお楽しみください」「唯一無二のエクスペリエンスを」ー このようなキャッチコピーを使うことが憚られる。私たちのホテルが商品としているものは、本当に新しくて、特別で、唯一無二なのだろうかと、ホテル運営者として絶えず自分に問いかけています。 利益を生み出す不動産としてのホテルには、その業績の良し悪しを判断する指標が多く存在し、客室稼働率や客室平均単価といった宿泊売上に関する指標に始まり、レストラン・宴会場の客単価、営業総利益に競合他社とのパフォーマンスを比較する指標まで、あらゆる数値のトータルで「このホテルはよいホテル、悪いホテル」が決まる仕組みです。 SONOも御多分に漏れず、先述の指標を大切に日本でのホテル運営に日々精進している一方で、絶対的な数値で表すことができない、しかし本当の意味で「良いホテル」になるために不可欠な指標を重要視しています。 それは 空間の雰囲気 です。

What does the acquisition of Cross Hotels & Resorts signify for SONO Hotels & Resorts’ global and regional portfolio? The acquisition is a pivotal milestone in SONO Hotels & Resorts’ transformation into a premier Asia-Pacific hospitality brand. By integrating Cross Hotels’ strong regional footprint and operational expertise with SONO’s rich heritage in lifestyle and leisure, we are building a powerful platform for strategic expansion. This acquisition also allows us to export our unique SONO Eco-system – a holistic lifestyle model that connects every step of the guest journey. It signifies our commitment to bringing a refined, multi-dimensional hospitality experience to diverse markets across the region while establishing a robust foundation for global growth. What is your overarching business strategy for the Asia-Pacific region moving forward? Our strategy is to establish ourselves as the fastest-growing lifestyle brand in the Asia-Pacific region by building an end-to-end eco-system that connects every stage of travel. Instead of competing head-on in saturated markets, we focus on generating new market demand and creating a category of our own. Central to this strategy is our partnership with Trinity Airways. We are preparing to launch an end-to-end ecosystem with an integrated loyalty programme across aviation, hotels, and retail to seamlessly connect the entire travel journey and accelerate our growth. Which Asian countries are central to your expansion plans, and what makes these destinations particularly strategic for growth? Our agile expansion leverages hubs connected by Trinity Airways, which connects major hubs across South Korea to key destinations in Thailand, Indonesia, Japan, Vietnam, Singapore, Taiwan, and beyond. Currently, our Asia entity operates 17 hotels, with an additional 12 properties scheduled to open by 2029, bringing our total portfolio to 29 hotels and over 3,500 rooms. This represents a quarter of SONO International’s global operation of 15,000 rooms, highlighting the Asia-Pacific region as a primary growth engine. Following the launch of SONO Moon Nagoya last June, we are targeting Tokyo, Kansai, Hokkaido, and Kyushu, while pushing into emerging lifestyle destinations across Indonesia and Thailand. Key upcoming developments in Indonesia include a luxury glamping retreat on Nusa Penida, a lifestyle hotel in Seminyak, and a 2027 debut in Jakarta, while expansion in Thailand includes Pattaya, Chonburi, and Bangkok. Vietnam is our next immediate focus, debuting in Hanoi next year through local partnerships. We are also pursuing strategic entries into Singapore, Australia, and Malaysia via flexible deal structures, while keeping China and India as long-term targets once our regional foundation is fully set. In your view, how do hotel development concepts evolve across the region to keep pace with changing traveller habits and preferences? Modern travellers are seeking highly specialised, lifestyle-oriented, and emotionally fulfilling destinations. We see development concepts evolving to capture specific guest mindsets –such as the rise of wellness, bleisure, digital nomads, extended stay with edu-vacation and the booming medical tourism market in key hubs like Bangkok, as well as niche lifestyle positioning like our plant-based/vegan-concept hotel, Away Chiang Mai. At SONO, we respond to these evolving habits by curating deeply specialised experiences within our properties. A key example is SONO Pet, which redefines pet hospitality. Rather than just being pet-friendly, SONO Pet offers dedicated entire facilities where owners and their companions stay, dine, receive grooming and training, enjoy curated dog parks, and access pet lifestyle retail. By continuously adapting our concepts to modern lifestyle trends, we ensure our properties remain relevant, destination-worthy, and deeply resonant with changing guest preferences. How do you view the intensifying competition between regional hotel chains and established international brands in Asia? SONO redefines hospitality by looking beyond traditional competition. We view true luxury not through high price tags or superficial opulence, but through cherished time spent with loved ones – positioning SONO as the ultimate destination for families to connect. By integrating aviation, travel, lodging, retail, wellness, pet lifestyle, and workation into a single intuitive ecosystem, we reflect the latest hospitality trends while prioritising long-term authenticity over rapid expansion. Every experience we create serves our core vision: bringing families closer through every journey.

SONO Hotels & Resorts Asia launches its nature-led lifestyle brand in Indonesia for the first time, unveiling a fully reimagined beachfront resort in Legian with a new all-day dining restaurant, a revamped kids' club, refreshed wellness experiences, local Bali brand partnerships and a dedicated hotel app, with further openings to follow over the coming months.

 At Cross Bali Breakers, hospitality goes beyond creating memorable stays. Every day, the resort strives to make a positive impact on its people, the local community, and the environment through responsible practices and authentic Balinese hospitality.

Bangkok is a city defined by its energy, yet just beyond the skyline lies Bang Krachao , the city's green lung, where fireflies once illuminated the night. As their natural habitat continues to disappear, restoring this fragile ecosystem has become more important than ever.